Prof. Dr. Andreas Fürst

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing Fachbereich Wirtschaftswissenschaften Rechts- und Wirtschaftswissenschaftliche Fakultät

Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success (2017) Fürst A, Leimbach M, Prigge JK Journal article The Neuropeptide Oxytocin Modulates Consumer Brand Relationships (2015) Fürst A, Thron J, Marsh N, Hurlemann R Journal article Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy (2013) Homburg C, Fürst A, Ehrmann T, Scheinker E Journal article Messung der KPIs der Kundenbindung (2013) Fürst A, Thomas K Book chapter / Article in edited volumes Ensuring International Competitiveness: a Configurative Approach to Foreign Marketing Subsidiaries (2012) Homburg C, Fürst A, Kühnl C Journal article Produkteliminationen erfolgreich managen (2011) Fürst A, Pecornik N Journal article It's the integration, stupid (2011) Fürst A, Leimbach M Journal article Der Zugang zum Kunden: Was bieten Multi-Channel-Vertriebssysteme? (2011) Fürst A, Leimbach M Journal article A Customer Perspective on Product Eliminations: How the Removal of Products Affects Customers and Business Relationships (2010) Homburg C, Fürst A, Prigge JK Journal article On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations (2010) Homburg C, Fürst A, Koschate N Journal article