Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success

Fürst A, Leimbach M, Prigge JK (2017)


Publication Language: English

Publication Type: Journal article

Publication year: 2017

Journal

Book Volume: 81

Pages Range: 59-82

Journal Issue: 1

URI: https://www.ama.org/publications/JournalOfMarketing/Pages/organizational-multichannel-differentiation.aspx

DOI: 10.1509/jm.14.0138

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How to cite

APA:

Fürst, A., Leimbach, M., & Prigge, J.-K. (2017). Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success. Journal of Marketing, 81(1), 59-82. https://doi.org/10.1509/jm.14.0138

MLA:

Fürst, Andreas, Martin Leimbach, and Jana-Kristin Prigge. "Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success." Journal of Marketing 81.1 (2017): 59-82.

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