Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success

Fürst A, Leimbach M, Prigge JK (2017)

Publication Language: English

Publication Type: Journal article

Publication year: 2017

Journal

Journal of Marketing American Marketing Association

Book Volume: 81

Pages Range: 59-82

Journal Issue: 1

URI: https://www.ama.org/publications/JournalOfMarketing/Pages/organizational-multichannel-differentiation.aspx

DOI: 10.1509/jm.14.0138

Authors with CRIS profile

Andreas Fürst Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing Martin Leimbach Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing

Involved external institutions

Universität Mannheim DE Germany (DE)

How to cite

APA:

Fürst, A., Leimbach, M., & Prigge, J.-K. (2017). Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success. Journal of Marketing, 81(1), 59-82. https://doi.org/10.1509/jm.14.0138

MLA:

Fürst, Andreas, Martin Leimbach, and Jana-Kristin Prigge. "Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success." Journal of Marketing 81.1 (2017): 59-82.

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