It's the integration, stupid

Fürst A, Leimbach M (2011)

Publication Language: German

Publication Type: Journal article

Publication year: 2011

Journal

Acquisa : Dialogmarketing & E-Commerce Haufe-Lexware

Pages Range: 54-56

Journal Issue: 02

Authors with CRIS profile

Andreas Fürst Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing Martin Leimbach Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing

How to cite

APA:

Fürst, A., & Leimbach, M. (2011). It's the integration, stupid. Acquisa : Dialogmarketing & E-Commerce, 02, 54-56.

MLA:

Fürst, Andreas, and Martin Leimbach. "It's the integration, stupid." Acquisa : Dialogmarketing & E-Commerce 02 (2011): 54-56.

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