Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy

Homburg C, Fürst A, Ehrmann T, Scheinker E (2013)

Publication Type: Journal article

Publication year: 2013

Journal

Journal of the Academy of Marketing Science SAGE Publications (UK and US) / Springer Verlag (Germany)

Publisher: SAGE Publications (UK and US) / Springer Verlag (Germany)

Book Volume: 41

Pages Range: 185-205

Journal Issue: 2

Authors with CRIS profile

Andreas Fürst Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing

Involved external institutions

Universität Mannheim DE Germany (DE) Westfälische Wilhelms-Universität (WWU) Münster DE Germany (DE)

How to cite

APA:

Homburg, C., Fürst, A., Ehrmann, T., & Scheinker, E. (2013). Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy. Journal of the Academy of Marketing Science, 41(2), 185-205.

MLA:

Homburg, Christian, et al. "Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy." Journal of the Academy of Marketing Science 41.2 (2013): 185-205.

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