Prof. Dr. Andreas Fürst

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing Fachbereich Wirtschaftswissenschaften Rechts- und Wirtschaftswissenschaftliche Fakultät

Monetization of internet-of-things systems: how interoperability and safeguarding drive customer acquisition, retention, and expansion (2026) Fürst A, Friedrich R, Prigge JK, Moosbrugger E Journal article Service recovery by AI or human agents: Do failure and strategy context matter? (2025) Fürst A, Trißler L, Friedrich R, Wirtz J Journal article How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness (2023) Fürst A, Pecornik N, Hoyer WD Journal article The role of marketing in new ventures: How marketing activities should be organized in firms' infancy (2023) Fürst A, Gabrielsson M, Gabrielsson P, Prigge JK Journal article Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success (2022) Fürst A, Scholl M Journal article Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths (2022) Fürst A, Staritz M Journal article Konsum in Zeiten der Coronakrise (2021) Fürst A, Pecornik N Journal article All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function? (2021) Fürst A, Pecornik N, Binder C Journal article Smart Meter-Angebote: Eine empirische Untersuchung von Kundenpräferenzen (2018) Fürst A, Buß O, Weber V Journal article Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting (2018) Prigge JK, Homburg C, Fürst A Journal article