FAU.de
Deutsch
Login
Home
Publications
Research Grants
Inventions & Patents
Awards
Additional Research Activities
Faculties & Institutions
Research Areas
Prof. Dr. Andreas Fürst
List of publications:
BibTeX-Download
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
Fachbereich Wirtschaftswissenschaften
Rechts- und Wirtschaftswissenschaftliche Fakultät
Overview
Project Leads
(3)
Project Memberships
(1)
Publications
(35)
Activities
(1)
Types of publications
Toggle all
Journal article
Journal article
Book chapter / Article in edited volumes
Book chapter / Article in edited volumes
Authored book
Authored book
Translation
Translation
Thesis
Thesis
Edited Volume
Edited Volume
Conference contribution
Conference contribution
Other publication type
Other publication type
Unpublished / Preprint
Unpublished / Preprint
Publication year
From
To
Abstract
Journal
Filters (inactive)
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness (2023)
Fürst A, Pecornik N, Hoyer WD
Journal article
The role of marketing in new ventures: How marketing activities should be organized in firms' infancy (2023)
Fürst A, Gabrielsson M, Gabrielsson P, Prigge JK
Journal article
Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success (2022)
Fürst A, Scholl M
Journal article
Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths (2022)
Fürst A, Staritz M
Journal article
Konsum in Zeiten der Coronakrise (2021)
Fürst A, Pecornik N
Journal article
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function? (2021)
Fürst A, Pecornik N, Binder C
Journal article
Smart Meter-Angebote: Eine empirische Untersuchung von Kundenpräferenzen (2018)
Fürst A, Buß O, Weber V
Journal article
Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting (2018)
Prigge JK, Homburg C, Fürst A
Journal article
Toward a Differentiated Understanding of the Value-Creation Chain (2017)
Kühnl C, Fürst A, Homburg C, Staritz M
Journal article
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success (2017)
Fürst A, Leimbach M, Prigge JK
Journal article
‹
1
2
3
4
›