Prof. Dr. Martina Steul-Fischer

Fachbereich Wirtschaftswissenschaften Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing Rechts- und Wirtschaftswissenschaftliche Fakultät

Customer Experience Management – Eine qualitative Studie zur Umsetzung in der Versicherungsbranche (2022) Klopfer LM, Steul-Fischer M, Zitzmann A Journal article Factors of Customers’ Channel Choice in an Omnichannel Environment: A Systematic Literature Review (2022) Wolf L, Steul-Fischer M Book chapter / Article in edited volumes Die Macht der Weiterempfehlung. Weiterempfehlungsprogramme als vielversprechende Alternative der Neukundenakquise und Kundenbindung (2022) Klopfer LM, Steul-Fischer M Journal article Live Healthy and Get Rewarded – The Impact of Reward Type and Timing in Pay-As-You-Live Pricing (2022) Unger F, Steul-Fischer M Book chapter / Article in edited volumes The influence of the used device on recommendation behavior online (2022) Klopfer LM, Steul-Fischer M, Wolf L Other publication type The Use of Message Framing, Temporal Framing and Consequence Type to Increase Consumers’ Health Risk Perception (2021) Unger F, Steul-Fischer M Book chapter / Article in edited volumes Determining Factors of Customers' Channel Choice in an Omnichannel Environment - A Systematic Literature Review (2021) Wolf L, Steul-Fischer M Other publication type The effect of message framing and the presentation of health vs. social consequences on health risk perception (2020) Unger F, Steul-Fischer M Journal article Default acceptance and ego-depletion: The moderating role of individual versus dyadic decision making (2020) Grösch M, Steul-Fischer M Other publication type Acquiring new customers by price comparison sites vs. direct marketing: Long-term effects on customer loyalty and cross-buying in a contractual setting (2020) Musiol A, Steul-Fischer M Other publication type