Acquiring new customers by price comparison sites vs. direct marketing: Long-term effects on customer loyalty and cross-buying in a contractual setting

Musiol A, Steul-Fischer M (2020)

Publication Type: Other publication type

Publication year: 2020

Authors with CRIS profile

Andreas Musiol Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing Martina Steul-Fischer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

Related research project(s)

Digitalisierung in der Versicherungsbranche – Erschließung neuer Vertriebsmöglichkeiten Jan. 1, 2017 - Sept. 30, 2019

How to cite

APA:

Musiol, A., & Steul-Fischer, M. (2020). Acquiring new customers by price comparison sites vs. direct marketing: Long-term effects on customer loyalty and cross-buying in a contractual setting.

MLA:

Musiol, Andreas, and Martina Steul-Fischer. Acquiring new customers by price comparison sites vs. direct marketing: Long-term effects on customer loyalty and cross-buying in a contractual setting. 2020.

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