Determining Factors of Customers' Channel Choice in an Omnichannel Environment - A Systematic Literature Review

Wolf L, Steul-Fischer M (2021)

Publication Type: Other publication type

Publication year: 2021

Authors with CRIS profile

Lukas Wolf Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing Martina Steul-Fischer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

How to cite

APA:

Wolf, L., & Steul-Fischer, M. (2021). Determining Factors of Customers' Channel Choice in an Omnichannel Environment - A Systematic Literature Review.

MLA:

Wolf, Lukas, and Martina Steul-Fischer. Determining Factors of Customers' Channel Choice in an Omnichannel Environment - A Systematic Literature Review. 2021.

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