The Use of Message Framing, Temporal Framing and Consequence Type to Increase Consumers’ Health Risk Perception

Unger F, Steul-Fischer M (2021)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2021

Edited Volumes: Proceedings of the European Marketing Academy, 50th, (93308)

Authors with CRIS profile

Franziska Unger Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing Martina Steul-Fischer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

Related research project(s)

Risikowahrnehmung im Gesundheitsbereich Jan. 1, 2017 - April 30, 2018

How to cite

APA:

Unger, F., & Steul-Fischer, M. (2021). The Use of Message Framing, Temporal Framing and Consequence Type to Increase Consumers’ Health Risk Perception. In Proceedings of the European Marketing Academy, 50th, (93308)..

MLA:

Unger, Franziska, and Martina Steul-Fischer. "The Use of Message Framing, Temporal Framing and Consequence Type to Increase Consumers’ Health Risk Perception." Proceedings of the European Marketing Academy, 50th, (93308). 2021.

BibTeX: Download