Lukas Wolf

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

The Influence of Submission Devices on User-Generated Content—A Systematic Literature Review and Meta-Analysis (2025) Wolf L, Madlberger M Journal article Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs (2024) Wolf L, Klopfer LM, Steul-Fischer M, Reinsperger M Journal article Omnichannel Marketing und Customer Experience Management – Systematische Literaturanalysen und empirische Studien zu Kundenverhalten in der Omnichannel-Umgebung (2024) Wolf L Thesis The Influence of Submission Devices on User-Generated Content - A Systematic Literature Review and Weight Analysis (2024) Wolf L, Madlberger M Book chapter / Article in edited volumes Sunday gleich Funday? Die Analyse und Prognose von Zeiteffekten im Online-Kundenverhalten im Versicherungsbereich mittels Machine Learning. (2024) Wolf L, Galehr-Fritsch E, Steul-Fischer M Journal article Factors of customers’ channel choice in an omnichannel environment: a systematic literature review (2023) Wolf L, Steul-Fischer M Journal article How digital devices shape online recommendations (2023) Klopfer LM, Wolf L, Steul-Fischer M Book chapter / Article in edited volumes How Does Device Choice Differ Along the Customer Journey and for Different Product Characteristics? – Insights From Experimental and Clickstream Data (2023) Wolf L, Steul-Fischer M Book chapter / Article in edited volumes Device-mediated customer behavior on the Internet – A systematic literature review (2023) Wolf L Journal article Factors of Customers’ Channel Choice in an Omnichannel Environment: A Systematic Literature Review (2022) Wolf L, Steul-Fischer M Book chapter / Article in edited volumes