How Does Device Choice Differ Along the Customer Journey and for Different Product Characteristics? – Insights From Experimental and Clickstream Data

Wolf L, Steul-Fischer M (2023)


Publication Type: Book chapter / Article in edited volumes

Publication year: 2023

Edited Volumes: Proceedings of the European Marketing Academy, 52nd, 112703

URI: https://proceedings.emac-online.org/pdfs/A2023-112703.pdf

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How to cite

APA:

Wolf, L., & Steul-Fischer, M. (2023). How Does Device Choice Differ Along the Customer Journey and for Different Product Characteristics? – Insights From Experimental and Clickstream Data. In Proceedings of the European Marketing Academy, 52nd, 112703..

MLA:

Wolf, Lukas, and Martina Steul-Fischer. "How Does Device Choice Differ Along the Customer Journey and for Different Product Characteristics? – Insights From Experimental and Clickstream Data." Proceedings of the European Marketing Academy, 52nd, 112703. 2023.

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