Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Streaming killed the download star! How the business model of streaming services revolutionizes music distribution (2015) Trefzger TF, Rose M, Baccarella C, Voigt KI Conference contribution Technology Identification in Relation to Embedded Systems (2015) Kiel D, Arnold C, Baccarella C, Voigt KI, Hoffmann D Conference contribution, Conference Contribution Thinking patterns and gut feeling in technology identification and evaluation (2015) Scheiner C, Baccarella C, Bessant J, Voigt KI Journal article, Original article Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (2015) Trefzger TF, Kleinöder O, Baccarella C, Scheiner C, Voigt KI Conference contribution Technology Adoption with Reference to Embedded Systems (2015) Arnold C, Kiel D, Baccarella C, Voigt KI, Hoffmann D Conference contribution Streaming killed the download star! How the business model of streaming services revolutionizes music distribution (2015) Trefzger TF, Rose M, Baccarella C, Voigt KI Journal article The relationship between innovativeness, external environmental forces and new-to-the-world technologies (2014) Voigt KI, Ixmeier J, Baccarella C Conference contribution High-tech marketing communication in the automotive industry: A content analysis of print advertisements (2014) Baccarella C, Scheiner C, Trefzger TF, Voigt KI Journal article, Original article The Use and Evaluation of Social Media by New Enterprises in Germany – an Empirical Analysis (2014) Scheiner C, Eder A, Goranova M, Baccarella C, Voigt KI Conference contribution Embedded Systems in the European Metropolitan Region of Nuremberg – A Cluster Development Analysis (2013) Scheiner C, Baccarella C, Hohnadl S, Voigt KI Book chapter / Article in edited volumes