High-tech marketing communication in the automotive industry: A content analysis of print advertisements

Baccarella C, Scheiner C, Trefzger TF, Voigt KI (2014)


Publication Language: English

Publication Type: Journal article, Original article

Publication year: 2014

Journal

Publisher: Inderscience

Book Volume: 6

Pages Range: 395-410

Journal Issue: 4

DOI: 10.1504/IJBE.2014.064984

Authors with CRIS profile

How to cite

APA:

Baccarella, C., Scheiner, C., Trefzger, T.F., & Voigt, K.-I. (2014). High-tech marketing communication in the automotive industry: A content analysis of print advertisements. International Journal of Business Environment, 6(4), 395-410. https://doi.org/10.1504/IJBE.2014.064984

MLA:

Baccarella, Christian, et al. "High-tech marketing communication in the automotive industry: A content analysis of print advertisements." International Journal of Business Environment 6.4 (2014): 395-410.

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