Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success (2022) Baccarella C, Maier L, Voigt KI, Gerhard D Conference contribution, Conference Contribution How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments (2022) Maier L, Palcu J, Schreier M, Baccarella C, Voigt KI Conference contribution, Conference Contribution The Platform-of-Platforms Business Model: Conceptualizing a Way to Maximize Valuable User Interactions on Social Media Platforms (2022) Rösch J, Baccarella C Journal article, Original article Saw the office, want the job: The effect of creative workspace design on organizational attractiveness (2022) Maier L, Baccarella C, Wagner TF, Meinel M, Eismann T, Voigt KI Journal article, Original article How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness (2021) Baccarella C, Maier L, Voigt KI Journal article The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism (2021) Baccarella C, Maier L, Meinel M, Wagner T, Voigt KI Journal article, Original article The Legitimization Effect of Crowdfunding Success: A Consumer Perspective (2021) Maier L, Baccarella C, Block J, Wagner T, Voigt KI Journal article, Original article University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers (2021) Maier L, Schreier M, Baccarella C, Voigt KI Conference contribution, Conference Contribution University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers (2021) Maier L, Schreier M, Baccarella C, Voigt KI Conference contribution, Conference Contribution Averting the rise of the dark side of social media: The role of sensitization and regulation (2020) Baccarella C, Wagner TF, Kietzmann JH, McCarthy IP Journal article