Baccarella C, Maier L, Voigt KI (2021)
Publication Type: Journal article
Publication year: 2021
APA:
Baccarella, C., Maier, L., & Voigt, K.-I. (2021). How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness. European Journal of Marketing. https://doi.org/10.1108/EJM-10-2019-0799
MLA:
Baccarella, Christian, Lukas Maier, and Kai-Ingo Voigt. "How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness." European Journal of Marketing (2021).
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