How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness

Baccarella C, Maier L, Voigt KI (2021)

Publication Type: Journal article

Publication year: 2021

Journal

European Journal of Marketing Emerald

DOI: 10.1108/EJM-10-2019-0799

Authors with CRIS profile

Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Lukas Maier Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Baccarella, C., Maier, L., & Voigt, K.-I. (2021). How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness. European Journal of Marketing. https://dx.doi.org/10.1108/EJM-10-2019-0799

MLA:

Baccarella, Christian, Lukas Maier, and Kai-Ingo Voigt. "How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness." European Journal of Marketing (2021).

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