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Dr. Christian Baccarella
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
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(1)
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(1)
Publications
(94)
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(1)
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Journal article
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Book chapter / Article in edited volumes
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Advertising high-technology products – A content-analysis (2010)
Voigt KI, Baccarella C, Gerhard D
Conference contribution
Advertising for high-technology products in the product launch phase - A content analysis (2010)
Baccarella C, Gerhard D, Voigt KI
Journal article
Advertising for Technology and High-Technology Products - A Content Analysis (2010)
Gerhard D, Voigt KI, Baccarella C
Conference contribution
High-technology product launch phase – A content-analysis of advertisements (2010)
Voigt KI, Baccarella C
Conference contribution
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