Dr. Christian Baccarella

List of publications:

BibTeX-Download


Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
close-button

Types of publications

Journal article
Book chapter / Article in edited volumes
Authored book
Translation
Thesis
Edited Volume
Conference contribution
Other publication type
Unpublished / Preprint

Publication year

From
To

Abstract

Journal

Advertising high-technology products – A content-analysis (2010) Voigt KI, Baccarella C, Gerhard D Conference contribution Advertising for high-technology products in the product launch phase - A content analysis (2010) Baccarella C, Gerhard D, Voigt KI Journal article Advertising for Technology and High-Technology Products - A Content Analysis (2010) Gerhard D, Voigt KI, Baccarella C Conference contribution High-technology product launch phase – A content-analysis of advertisements (2010) Voigt KI, Baccarella C Conference contribution
‹ 1 ... 8 9 10 ›