Advertising for Technology and High-Technology Products - A Content Analysis

Gerhard D, Voigt KI, Baccarella C (2010)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2010

Event location: Cairo EG

Authors with CRIS profile

Daniel Gerhard Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Gerhard, D., Voigt, K.-I., & Baccarella, C. (2010). Advertising for Technology and High-Technology Products - A Content Analysis. In Proceedings of the International Association for Management of Technology (IAMOT) Conference. Cairo, EG.

MLA:

Gerhard, Daniel, Kai-Ingo Voigt, and Christian Baccarella. "Advertising for Technology and High-Technology Products - A Content Analysis." Proceedings of the International Association for Management of Technology (IAMOT) Conference, Cairo 2010.

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