High-technology product launch phase – A content-analysis of advertisements

Voigt KI, Baccarella C (2010)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2010

Event location: Kiel DE

Authors with CRIS profile

Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Voigt, K.-I., & Baccarella, C. (2010). High-technology product launch phase – A content-analysis of advertisements. In Proceedings of the Technology, Innovation and Entrepreneurship (TIE) Conference. Kiel, DE.

MLA:

Voigt, Kai-Ingo, and Christian Baccarella. "High-technology product launch phase – A content-analysis of advertisements." Proceedings of the Technology, Innovation and Entrepreneurship (TIE) Conference, Kiel 2010.

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