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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
Friedrich-Alexander-Universität Erlangen-Nürnberg
Rechts- und Wirtschaftswissenschaftliche Fakultät
Fachbereich Wirtschaftswissenschaften
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Weitere Forschung (Lehrstuhl für Marketing)
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Consumer Behavior
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Customer Relationship Management
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Innovation
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Product Management
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Sales Management
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