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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
Friedrich-Alexander-Universität Erlangen-Nürnberg
Rechts- und Wirtschaftswissenschaftliche Fakultät
Fachbereich Wirtschaftswissenschaften
Overview
Publications
(45)
Research Grants
(4)
Research Fields
(6)
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Journal article
Journal article
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How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness (2023)
Fürst A, Pecornik N, Hoyer WD
Journal article
The role of marketing in new ventures: How marketing activities should be organized in firms' infancy (2023)
Fürst A, Gabrielsson M, Gabrielsson P, Prigge JK
Journal article
Konsum in Zeiten der Coronakrise (2021)
Fürst A, Pecornik N
Journal article
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function? (2021)
Fürst A, Pecornik N, Binder C
Journal article
Development of a Semi-Automated Qualitative Knowledge Management for Competitive Intelligence in the Automotive Suppy Industry (2019)
Lutz C
Conference contribution, Conference Contribution
Smart Meter-Angebote: Eine empirische Untersuchung von Kundenpräferenzen (2018)
Fürst A, Buß O, Weber V
Journal article
Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting (2018)
Prigge JK, Homburg C, Fürst A
Journal article
Toward a Differentiated Understanding of the Value-Creation Chain (2017)
Kühnl C, Fürst A, Homburg C, Staritz M
Journal article
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success (2017)
Fürst A, Leimbach M, Prigge JK
Journal article
Online-Offline Co-Creation (2016)
Daiberl C, Danzinger F, Dinter B, Hess J, Höckmayr B, Jonas J, Kollwitz C, et al.
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