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Marketing - Forschung und Praxis - Journal of Research and Management
Journal Abbreviation:
ZFP
ISSN:
0344-1369
Publisher:
C.H.BECK in Gemeinschaft mit dem Verlag Franz Vahlen
Publications (8)
Types of publications
Journal article
Journal article
Unpublished / Preprint
Unpublished / Preprint
Publication year
From
To
Abstract
Filters (inactive)
Evaluating Customer Experience Management in the Insurance Industry – Empirical Studies of Company and Customer Perspectives (2024)
Klopfer LM
Journal article
Rewards for a healthy lifestyle – the impact of reward type and timing in pay-as-you-live pricing (2023)
Unger F, Steul-Fischer M
Journal article
Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success (2022)
Fürst A, Scholl M
Journal article
Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths (2022)
Fürst A, Staritz M
Journal article
The Effect of Option Framing in Self-Other Decision Making (2019)
Grösch M, Steul-Fischer M
Journal article
The Effects of Message Framing and Ad Credibility on Health Risk Perception (2017)
Heideker S, Steul-Fischer M
Journal article
Effektivität und Effizienz der Gestaltung des Beschwerdemanagements: Eine empirische Analyse (2008)
Fürst A
Journal article
Wie reagieren Kunden auf Preiserhöhungen? Eine Untersuchung zur Rolle von wahrgenommener Fairness des Preisanstiegs und Kundenzufriedenheit (2004)
Homburg C, Koschate N
Journal article