Rewards for a healthy lifestyle – the impact of reward type and timing in pay-as-you-live pricing

Unger F, Steul-Fischer M (2023)


Publication Type: Journal article

Publication year: 2023

Journal

Book Volume: 45

Pages Range: 66-84

Journal Issue: 1

DOI: 10.15358/0344-1369-2023-1-66

Authors with CRIS profile

How to cite

APA:

Unger, F., & Steul-Fischer, M. (2023). Rewards for a healthy lifestyle – the impact of reward type and timing in pay-as-you-live pricing. Marketing - Forschung und Praxis - Journal of Research and Management, 45(1), 66-84. https://dx.doi.org/10.15358/0344-1369-2023-1-66

MLA:

Unger, Franziska, and Martina Steul-Fischer. "Rewards for a healthy lifestyle – the impact of reward type and timing in pay-as-you-live pricing." Marketing - Forschung und Praxis - Journal of Research and Management 45.1 (2023): 66-84.

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