Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing

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Forschungsbereiche

Innovation
Konsumentenverhalten
Kundenbeziehungsmanagement
Produktmanagement
Vertriebsmanagement
Weitere Forschung (Lehrstuhl für Marketing)


Publikationen (Download BibTeX)

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Lutz, C. (2019). Development of a Semi-Automated Qualitative Knowledge Management for Competitive Intelligence in the Automotive Suppy Industry. In Proceedings of the 14th International Conference on Wirtschaftsinformatik (WI). Siegen.
Fürst, A., Buß, O., & Weber, V. (2018). Smart Meter-Angebote: Eine empirische Untersuchung von Kundenpräferenzen. Zeitschrift für Energiewirtschaft, 42. Jg.(3), 193-206. https://dx.doi.org/10.1007/s12398-018-0226-2
Prigge, J.-K., Homburg, C., & Fürst, A. (2018). Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting. Industrial Marketing Management, 68, 56-73. https://dx.doi.org/10.1016/j.indmarman.2017.09.015
Piazza, A., Lutz, C., Schuckay, D., Zagel, C., & Bodendorf, F. (2018). Emotionalizing e-commerce pages: empirical evaluation of design strategies for increasing the affective customer response. In Proceedings of the The Human Side of Service Engineering (HSSE). Orlando, Florida, USA.
Kühnl, C., Fürst, A., Homburg, C., & Staritz, M. (2017). Toward a Differentiated Understanding of the Value-Creation Chain. British Journal of Management, 28(3), 444-463. https://dx.doi.org/10.1111/1467-8551.12206
Fürst, A., Leimbach, M., & Prigge, J.-K. (2017). Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success. Journal of Marketing, 81(1), 59-82. https://dx.doi.org/10.1509/jm.14.0138
Schnurrer, W., Jonscher, M., Seiler, J., Richter, T., Bätz, M., & Kaup, A. (2015). Centroid adapted frequency selective extrapolation for reconstruction of lost image areas. In Proceedings of the IEEE International Conference on Visual Communications and Image Processing (VCIP) (pp. 1-4). Singapore, SG: Institute of Electrical and Electronics Engineers Inc..
Fürst, A., Thron, J., Marsh, N., & Hurlemann, R. (2015). The Neuropeptide Oxytocin Modulates Consumer Brand Relationships. Scientific Reports, 5(14960), 1-11. https://dx.doi.org/10.1038/srep14960
Weiss, M., König, A., & Müllner, M. (2015). The effect of diversification and internal capital markets: an exploratory institutional perspective. In Proceedings of the Konferenz der European International Business Academy (EIBA). Rio de Janeiro.
Helten, T., Baak, A., Bharaj, G., Müller, M., Seidel, H.-P., & Theobalt, C. (2013). Personalization and Evaluation of a Real-time Depth-based Full Body Tracker. In Proceedings of the Joint 3DIM/3DPVT Conference (pp. 279-286). Seatle, Canada.
Homburg, C., Fürst, A., Ehrmann, T., & Scheinker, E. (2013). Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy. Journal of the Academy of Marketing Science, 41(2), 185-205.
Fürst, A., & Thomas, K. (2013). Messung der KPIs der Kundenbindung. In Bruhn, Manfred; Homburg, Christian (Eds.), Handbuch Kundenbindungsmanagement (pp. 645-676). Wiesbaden.
Helten, T., Baak, A., Müller, M., & Theobalt, C. (2013). Full-Body Human Motion Capture from Monocular Depth Images. In Grzegorzek M, Theobalt C, Koch R, Kolb A (Eds.), LNCS 8200, Time-of-Flight Imaging Algorithms, Sensors and Applications. (pp. 188-206). Springer-Verlag Berlin Heidelberg.
Helten, T., Baak, A., Müller, M., & Theobalt, C. (2013). Real-time Body Tracking with One Depth Camera and Inertial Sensors. In Proceedings of the International Conference on Computer Vision (ICCV). Sydney, Australia.
Homburg, C., Fürst, A., & Kühnl, C. (2012). Ensuring International Competitiveness: a Configurative Approach to Foreign Marketing Subsidiaries. Journal of the Academy of Marketing Science, 40(2), 290-312. https://dx.doi.org/10.1007/s11747-011-0264-3
Fürst, A., & Pecornik, N. (2011). Produkteliminationen erfolgreich managen. salesBUSINESS, 20. Jg.(06.11), 36-37.
Fürst, A., & Leimbach, M. (2011). Der Zugang zum Kunden: Was bieten Multi-Channel-Vertriebssysteme? Mittelstand Wissen, 01.11, 8-11.
Fürst, A., & Leimbach, M. (2011). It's the integration, stupid. Acquisa : Dialogmarketing & E-Commerce, 02, 54-56.
Tautges, J., Zinke, A., Krüger, B., Baumann, J., Weber, A., Helten, T.,... Eberhardt, B. (2011). Motion reconstruction using sparse accelerometer data. ACM Transactions on Graphics, 30(3).
Helten, T., Brock, H., Müller, M., & Seidel, H.-P. (2011). Classification of trampoline jumps using inertial sensors. Sports Engineering, 14, 155-164.

Zuletzt aktualisiert 2019-24-04 um 10:19