Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing

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90403 Nürnberg


Forschungsbereiche

Innovation
Konsumentenverhalten
Kundenbeziehungsmanagement
Produktmanagement
Vertriebsmanagement
Weitere Forschung (Lehrstuhl für Marketing)


Publikationen (Download BibTeX)

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Lutz, C. (2019). Development of a Semi-Automated Qualitative Knowledge Management for Competitive Intelligence in the Automotive Suppy Industry. In Proceedings of the 14th International Conference on Wirtschaftsinformatik (WI). Siegen.
Fürst, A., Buß, O., & Weber, V. (2018). Smart Meter-Angebote: Eine empirische Untersuchung von Kundenpräferenzen. Zeitschrift für Energiewirtschaft, 42. Jg.(3), 193-206. https://dx.doi.org/10.1007/s12398-018-0226-2
Prigge, J.-K., Homburg, C., & Fürst, A. (2018). Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting. Industrial Marketing Management, 68, 56-73. https://dx.doi.org/10.1016/j.indmarman.2017.09.015
Piazza, A., Lutz, C., Schuckay, D., Zagel, C., & Bodendorf, F. (2018). Emotionalizing e-commerce pages: empirical evaluation of design strategies for increasing the affective customer response. Orlando, Florida, USA.
Kühnl, C., Fürst, A., Homburg, C., & Staritz, M. (2017). Toward a Differentiated Understanding of the Value-Creation Chain. British Journal of Management, 28(3), 444-463. https://dx.doi.org/10.1111/1467-8551.12206
Fürst, A., Leimbach, M., & Prigge, J.-K. (2017). Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success. Journal of Marketing, 81(1), 59-82. https://dx.doi.org/10.1509/jm.14.0138
Schnurrer, W., Jonscher, M., Seiler, J., Richter, T., Bätz, M., & Kaup, A. (2015). Centroid adapted frequency selective extrapolation for reconstruction of lost image areas. In Proceedings of the IEEE International Conference on Visual Communications and Image Processing (VCIP) (pp. 1-4). Singapore, SG: Institute of Electrical and Electronics Engineers Inc..
Weiss, M., König, A., & Müllner, M. (2015). The effect of diversification and internal capital markets: an exploratory institutional perspective. Rio de Janeiro.
Fürst, A., Thron, J., Marsh, N., & Hurlemann, R. (2015). The Neuropeptide Oxytocin Modulates Consumer Brand Relationships. Scientific Reports, 5(14960), 1-11. https://dx.doi.org/10.1038/srep14960
Homburg, C., Fürst, A., Ehrmann, T., & Scheinker, E. (2013). Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy. Journal of the Academy of Marketing Science, 41(2), 185-205.
Fürst, A., & Thomas, K. (2013). Messung der KPIs der Kundenbindung. In Bruhn, Manfred; Homburg, Christian (Eds.), Handbuch Kundenbindungsmanagement (pp. 645-676). Wiesbaden.
Homburg, C., Fürst, A., & Kühnl, C. (2012). Ensuring International Competitiveness: a Configurative Approach to Foreign Marketing Subsidiaries. Journal of the Academy of Marketing Science, 40(2), 290-312. https://dx.doi.org/10.1007/s11747-011-0264-3
Fürst, A., & Pecornik, N. (2011). Produkteliminationen erfolgreich managen. salesBUSINESS, 20. Jg.(06.11), 36-37.
Fürst, A., & Leimbach, M. (2011). Der Zugang zum Kunden: Was bieten Multi-Channel-Vertriebssysteme? Mittelstand Wissen, 01.11, 8-11.
Fürst, A., & Leimbach, M. (2011). It's the integration, stupid. Acquisa : Dialogmarketing & E-Commerce, 02, 54-56.
Homburg, C., Fürst, A., & Koschate, N. (2010). On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations. Journal of the Academy of Marketing Science, 38(3), 265-287. https://dx.doi.org/10.1007/s11747-009-0172-y
Homburg, C., Fürst, A., & Prigge, J.-K. (2010). A Customer Perspective on Product Eliminations: How the Removal of Products Affects Customers and Business Relationships. Journal of the Academy of Marketing Science, 38(5), 531-549. https://dx.doi.org/10.1007/s11747-009-0174-9
Fürst, A. (2008). Effektivität und Effizienz der Gestaltung des Beschwerdemanagements: Eine empirische Analyse. Marketing-Forschung und Praxis - Journal of Research and Management, 30(1), 29-45.
Homburg, C., & Fürst, A. (2008). Gutenbergs Werk aus Sicht der heutigen Marketing-Forschung. Zeitschrift für Betriebswirtschaft (Spezial Issue), Sonderheft 5/2008, 17-50.
Homburg, C., & Fürst, A. (2007). Beschwerdeverhalten und Beschwerdemanagement: Eine Bestandsaufnahme der Forschung und Agenda für die Zukunft. Die Betriebswirtschaft, 67(1), 41-74.

Zuletzt aktualisiert 2019-24-04 um 10:19