Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing

Lange Gasse 20
90403 Nürnberg

Research Fields

Weitere Forschung (Lehrstuhl für Marketing)
Consumer Behavior
Customer Relationship Management
Product Management
Sales Management

Publications (Download BibTeX)

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Lutz, C. (2019). Development of a Semi-Automated Qualitative Knowledge Management for Competitive Intelligence in the Automotive Suppy Industry. In Proceedings of the 14th International Conference on Wirtschaftsinformatik (WI). Siegen.
Fürst, A., Buß, O., & Weber, V. (2018). Smart Meter-Angebote: Eine empirische Untersuchung von Kundenpräferenzen. Zeitschrift für Energiewirtschaft, 42. Jg.(3), 193-206. https://dx.doi.org/10.1007/s12398-018-0226-2
Prigge, J.-K., Homburg, C., & Fürst, A. (2018). Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting. Industrial Marketing Management, 68, 56-73. https://dx.doi.org/10.1016/j.indmarman.2017.09.015
Piazza, A., Lutz, C., Schuckay, D., Zagel, C., & Bodendorf, F. (2018). Emotionalizing e-commerce pages: empirical evaluation of design strategies for increasing the affective customer response. In Proceedings of the The Human Side of Service Engineering (HSSE). Orlando, Florida, USA.
Kühnl, C., Fürst, A., Homburg, C., & Staritz, M. (2017). Toward a Differentiated Understanding of the Value-Creation Chain. British Journal of Management, 28(3), 444-463. https://dx.doi.org/10.1111/1467-8551.12206
Fürst, A., Leimbach, M., & Prigge, J.-K. (2017). Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success. Journal of Marketing, 81(1), 59-82. https://dx.doi.org/10.1509/jm.14.0138
Schnurrer, W., Jonscher, M., Seiler, J., Richter, T., Bätz, M., & Kaup, A. (2015). Centroid adapted frequency selective extrapolation for reconstruction of lost image areas. In Proceedings of the IEEE International Conference on Visual Communications and Image Processing (VCIP) (pp. 1-4). Singapore, SG: Institute of Electrical and Electronics Engineers Inc..
Weiss, M., König, A., & Müllner, M. (2015). The effect of diversification and internal capital markets: an exploratory institutional perspective. In Proceedings of the Konferenz der European International Business Academy (EIBA). Rio de Janeiro.
Fürst, A., Thron, J., Marsh, N., & Hurlemann, R. (2015). The Neuropeptide Oxytocin Modulates Consumer Brand Relationships. Scientific Reports, 5(14960), 1-11. https://dx.doi.org/10.1038/srep14960
Homburg, C., Fürst, A., Ehrmann, T., & Scheinker, E. (2013). Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy. Journal of the Academy of Marketing Science, 41(2), 185-205.
Fürst, A., & Thomas, K. (2013). Messung der KPIs der Kundenbindung. In Bruhn, Manfred; Homburg, Christian (Eds.), Handbuch Kundenbindungsmanagement (pp. 645-676). Wiesbaden.
Homburg, C., Fürst, A., & Kühnl, C. (2012). Ensuring International Competitiveness: a Configurative Approach to Foreign Marketing Subsidiaries. Journal of the Academy of Marketing Science, 40(2), 290-312. https://dx.doi.org/10.1007/s11747-011-0264-3
Fürst, A., & Pecornik, N. (2011). Produkteliminationen erfolgreich managen. salesBUSINESS, 20. Jg.(06.11), 36-37.
Fürst, A., & Leimbach, M. (2011). Der Zugang zum Kunden: Was bieten Multi-Channel-Vertriebssysteme? Mittelstand Wissen, 01.11, 8-11.
Fürst, A., & Leimbach, M. (2011). It's the integration, stupid. Acquisa : Dialogmarketing & E-Commerce, 02, 54-56.
Homburg, C., Fürst, A., & Koschate, N. (2010). On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations. Journal of the Academy of Marketing Science, 38(3), 265-287. https://dx.doi.org/10.1007/s11747-009-0172-y
Homburg, C., Fürst, A., & Prigge, J.-K. (2010). A Customer Perspective on Product Eliminations: How the Removal of Products Affects Customers and Business Relationships. Journal of the Academy of Marketing Science, 38(5), 531-549. https://dx.doi.org/10.1007/s11747-009-0174-9
Fürst, A. (2008). Effektivität und Effizienz der Gestaltung des Beschwerdemanagements: Eine empirische Analyse. Marketing-Forschung und Praxis - Journal of Research and Management, 30(1), 29-45.
Homburg, C., & Fürst, A. (2008). Gutenbergs Werk aus Sicht der heutigen Marketing-Forschung. Zeitschrift für Betriebswirtschaft (Spezial Issue), Sonderheft 5/2008, 17-50.
Homburg, C., & Fürst, A. (2007). Beschwerdeverhalten und Beschwerdemanagement: Eine Bestandsaufnahme der Forschung und Agenda für die Zukunft. Die Betriebswirtschaft, 67(1), 41-74.

Last updated on 2019-24-04 at 10:19