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Digitalisierung in der Versicherungsbranche – Erschließung neuer Vertriebsmöglichkeiten
Internally funded project
Start date :
01.01.2017
End date :
30.09.2019
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Acquiring new customers by price comparison sites vs. direct marketing: Long-term effects on customer loyalty and cross-buying in a contractual setting (2020)
Musiol A, Steul-Fischer M
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