Dr. Andreas Musiol

List of publications:

BibTeX-Download


Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing
close-button

Types of publications

Journal article
Book chapter / Article in edited volumes
Authored book
Translation
Thesis
Edited Volume
Conference contribution
Other publication type
Unpublished / Preprint

Publication year

From
To

Abstract

Journal

Acquiring new customers by price comparison sites vs. direct marketing: Long-term effects on customer loyalty and cross-buying in a contractual setting (2020) Musiol A, Steul-Fischer M Other publication type Customer Behavior in the Insurance Industry: Insights from Usage-based Car Insurance, Customer Referral programs, and Price Comparison Sites (2019) Musiol A Thesis Price framing and consumers´purchase intention on pay-how-you-drive tariffs (2019) Musiol A, Steul-Fischer M Journal article Customer Referral Programs: How Demographic Similarity, Risk Profile of the Product, and Referral Channels Influence Referral Success (2019) Musiol A, Steul-Fischer M, Pescher C Book chapter / Article in edited volumes Der Einfluss der Produktart und des Weiterempfehlungskanals auf den Erfolg von Weiterempfehlungen bei Versicherungen (2019) Musiol A, Steul-Fischer M Journal article Digitalisierte Beratungsunterstützung im Versicherungsvertrieb (2018) Musiol A, Steul-Fischer M, Gatzert N Journal article The psychological effects on tariff choices for car insurance (2017) Musiol A, Steul-Fischer M Journal article