Dr. Timm Wagner

Picture of Timm Wagner
Orcid ID:

0000-0002-4215-7554

Thomson Researcher ID:

J-7851-2016

List of publications:

BibTeX-Download


Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
close-button

Types of publications

Journal article
Book chapter / Article in edited volumes
Authored book
Translation
Thesis
Edited Volume
Conference contribution
Other publication type
Unpublished / Preprint

Publication year

From
To

Abstract

Journal

Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era (2016) Trefzger TF, Baccarella C, Scheiner C, Voigt KI Conference contribution Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands (2016) Baccarella C, Scheiner C, Trefzger TF, Voigt KI Journal article, Original article Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text (2016) Trefzger TF, Baccarella C, Voigt KI Conference contribution Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles (2015) Scheiner C, Baccarella C, Trefzger TF, Voigt KI Conference contribution Streaming killed the download star! How the business model of streaming services revolutionizes music distribution (2015) Trefzger TF, Rose M, Baccarella C, Voigt KI Conference contribution Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (2015) Trefzger TF, Kleinöder O, Baccarella C, Scheiner C, Voigt KI Conference contribution Streaming killed the download star! How the business model of streaming services revolutionizes music distribution (2015) Trefzger TF, Rose M, Baccarella C, Voigt KI Journal article High-tech marketing communication in the automotive industry: A content analysis of print advertisements (2014) Baccarella C, Scheiner C, Trefzger TF, Voigt KI Journal article, Original article
‹ 1 2 3 4 ›