Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Origin and Process of Bio-Based Innovations: A Consumer Perspective (2025) Altenburg H, Mackintosh LA, Baccarella C, Voigt KI Conference contribution, Conference Contribution Origin and Process of Bio-Based Innovations: A Consumer Perspective (2025) Altenburg H, Mackintosh LA, Baccarella C, Voigt KI Conference contribution, Conference Contribution Origin and Process of Bio-Based Innovations: A Consumer Perspective (2025) Altenburg H, Mackintosh LA, Baccarella C, Voigt KI Conference contribution, Conference Contribution Process or Origin? Consumer Perceptions of Sustainable Material Innovations (2024) Altenburg H, Mackintosh LA, Baccarella C, Voigt KI Conference contribution, Conference Contribution You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success (2022) Baccarella C, Maier L, Voigt KI, Gerhard D Conference contribution, Conference Contribution How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments (2022) Maier L, Palcu J, Schreier M, Baccarella C, Voigt KI Conference contribution, Conference Contribution The Platform-of-Platforms Business Model: Conceptualizing a Way to Maximize Valuable User Interactions on Social Media Platforms (2022) Rösch J, Baccarella C Journal article, Original article Saw the office, want the job: The effect of creative workspace design on organizational attractiveness (2022) Maier L, Baccarella C, Wagner TF, Meinel M, Eismann T, Voigt KI Journal article, Original article How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness (2021) Baccarella C, Maier L, Voigt KI Journal article The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism (2021) Baccarella C, Maier L, Meinel M, Wagner T, Voigt KI Journal article, Original article