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Prof. Dr. Nicole Koschate-Fischer
List of publications:
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Fachbereich Wirtschaftswissenschaften
GfK-Lehrstuhl für Marketing Intelligence
Overview
Award(s)
(1)
Publications
(46)
Activities
(3)
Types of publications
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Journal article
Journal article
Book chapter / Article in edited volumes
Book chapter / Article in edited volumes
Authored book
Authored book
Translation
Translation
Thesis
Thesis
Edited Volume
Edited Volume
Conference contribution
Conference contribution
Other publication type
Other publication type
Unpublished / Preprint
Unpublished / Preprint
Publication year
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Journal
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Mediation Analysis in Experimental Research (2018)
Koschate-Fischer N, Schwille E
Book chapter / Article in edited volumes
New developments in behavioral pricing research (2017)
Koschate-Fischer N, Wüllner K
Journal article
Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung" (2017)
Koschate-Fischer N, Wolframm C
Book chapter / Article in edited volumes
The EU as Superordinate Brand Origin: An Entitativity Perspective (2017)
Diamantopoulos A, Herz M, Koschate-Fischer N
Journal article
When will Price Increases associated with Company Donations to Charity be Perceived as fair? (2016)
Koschate-Fischer N, Huber I, Hoyer WD
Journal article
Preisbezogene Auswirkungen von Kundenzufriedenheit (2015)
Koschate-Fischer N
Book chapter / Article in edited volumes
Brand Trust: Scale Development and Validation (2015)
Koschate-Fischer N, Gärtner S
Journal article
Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung" (2014)
Koschate-Fischer N, Wolframm C
Book chapter / Article in edited volumes
Moderating Effects of the Relationship between Private Label Share and Store Loyality (2014)
Koschate-Fischer N, Cramer J, Hoyer WD
Journal article
A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas (2014)
Koschate-Fischer N, Schandelmeier S
Journal article, Review article
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