Prof. Dr. Nicole Koschate-Fischer
List of publications:
How speaking versus writing to conversational agents shapes consumer`s choice and choice satisfaction (2024)
Schindler D, Maiberger T, Koschate-Fischer N, Hoyer WD
Journal article, Review article
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth (2024)
Maiberger T, Schindler D, Koschate-Fischer N
Journal article, Review article
Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity (2021)
Neuerburg C, Koschate-Fischer N, Pescher C
Journal article
Security Update Labels: Establishing Economic Incentives for Security Patching of IoT Consumer Products (2020)
Morgner P, Mai C, Koschate-Fischer N, Freiling F, Benenson Z
Conference contribution, Original article
What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co-branding partnership (2019)
Koschate-Fischer N, Hoyer WD, Wolframm C
Journal article
Stichwortbeitrag "awareness set", "cause-related marketing, "cobranding", "consideration set", "corporate social responsibility", "lead user", "Marktsegmentierung", "Positionierung", "Präferenzbildung", "processed set" (2019)
Koschate-Fischer N, Liebetrau J, Wolframm C
Book chapter / Article in edited volumes
Messung von Markenzufriedenheit und Markenloyalität (2019)
Homburg C, Koschate-Fischer N, Becker A
Book chapter / Article in edited volumes
Erlösmodelle für datenzentrische Dienstleistungen (2018)
Koschate-Fischer N, Ochmann J
Book chapter / Article in edited volumes
Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness (2018)
Koschate-Fischer N, Hoyer WD, Stokburger-Sauer NE, Engling J
Journal article, Original article
Mediation Analysis in Experimental Research (2018)
Koschate-Fischer N, Schwille E
Book chapter / Article in edited volumes