How speaking versus writing to conversational agents shapes consumer`s choice and choice satisfaction

Schindler D, Maiberger T, Koschate-Fischer N, Hoyer WD (2023)

Publication Language: English

Publication Type: Journal article, Review article

Publication year: 2023

Journal

Journal of the Academy of Marketing Science SAGE Publications (UK and US) / Springer Verlag (Germany)

DOI: 10.1007/s11747-023-00987-7

Authors with CRIS profile

David Schindler GfK-Lehrstuhl für Marketing Intelligence Tobias Maiberger GfK-Lehrstuhl für Marketing Intelligence Nicole Koschate-Fischer GfK-Lehrstuhl für Marketing Intelligence

Involved external institutions

University of Texas at Austin US United States (USA) (US)

How to cite

APA:

Schindler, D., Maiberger, T., Koschate-Fischer, N., & Hoyer, W.D. (2023). How speaking versus writing to conversational agents shapes consumer`s choice and choice satisfaction. Journal of the Academy of Marketing Science. https://dx.doi.org/10.1007/s11747-023-00987-7

MLA:

Schindler, David, et al. "How speaking versus writing to conversational agents shapes consumer`s choice and choice satisfaction." Journal of the Academy of Marketing Science (2023).

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