Koschate-Fischer N, Gärtner S (2015)
Publication Language: English
Publication Type: Journal article
Publication year: 2015
Publisher: Palgrave Macmillan
Book Volume: 67
Pages Range: 171-195
APA:
Koschate-Fischer, N., & Gärtner, S. (2015). Brand Trust: Scale Development and Validation. Schmalenbach Business Review, 67, 171-195.
MLA:
Koschate-Fischer, Nicole, and Susanne Gärtner. "Brand Trust: Scale Development and Validation." Schmalenbach Business Review 67 (2015): 171-195.
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