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Lukas Maier
List of publications:
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Project Memberships
(1)
Publications
(43)
Types of publications
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Journal article
Journal article
Book chapter / Article in edited volumes
Book chapter / Article in edited volumes
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Authored book
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Translation
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Thesis
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Edited Volume
Conference contribution
Conference contribution
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Other publication type
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Unpublished / Preprint
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Consumer Reactions to Products Developed in Collaboration with Non-Profit Organizations (2023)
Mackintosh LA, Maier L, Voigt KI
Conference contribution, Conference Contribution
Profiting from Non-Profits? When and How Collaborating with NPOs in New Product Development Increases Consumer Preferences for Sustainable Products (2022)
Mackintosh LA, Maier L, Voigt KI
Conference contribution, Conference Contribution
You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success (2022)
Baccarella C, Maier L, Voigt KI, Gerhard D
Conference contribution, Conference Contribution
How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments (2022)
Maier L, Palcu J, Schreier M, Baccarella C, Voigt KI
Conference contribution, Conference Contribution
How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework (2022)
Friedrich L, Maier L, Voigt KI
Conference contribution, Conference Contribution
How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework (2022)
Friedrich L, Maier L, Voigt KI
Conference contribution, Conference Contribution
Saw the office, want the job: The effect of creative workspace design on organizational attractiveness (2022)
Maier L, Baccarella C, Wagner TF, Meinel M, Eismann T, Voigt KI
Journal article, Original article
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness (2021)
Baccarella C, Maier L, Voigt KI
Journal article
Understanding the Mechanisms of Activity-based Workspaces: A Case Study (2021)
Eismann T, Pakos O, Rücker M, Meinel M, Maier L, Voigt KI
Journal article, Online publication
For it is in Giving that We Receive: How and When a Firm’s Open Source Philosophy is Attractive for Consumers (2021)
Maier L
Conference contribution, Conference Contribution
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