How Does Device Choice Differ Along the Customer Journey and for Different Product Characteristics? – Insights From Experimental and Clickstream Data

Wolf L, Steul-Fischer M (2023)

Publication Type: Book chapter / Article in edited volumes

Publication year: 2023

Edited Volumes: Proceedings of the European Marketing Academy, 52nd, 112703

URI: https://proceedings.emac-online.org/pdfs/A2023-112703.pdf

Authors with CRIS profile

Lukas Wolf Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing Martina Steul-Fischer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

Related research project(s)

Customer Experience Management Oct. 15, 2019 - Sept. 30, 2023

How to cite

APA:

Wolf, L., & Steul-Fischer, M. (2023). How Does Device Choice Differ Along the Customer Journey and for Different Product Characteristics? – Insights From Experimental and Clickstream Data. In Proceedings of the European Marketing Academy, 52nd, 112703..

MLA:

Wolf, Lukas, and Martina Steul-Fischer. "How Does Device Choice Differ Along the Customer Journey and for Different Product Characteristics? – Insights From Experimental and Clickstream Data." Proceedings of the European Marketing Academy, 52nd, 112703. 2023.

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