Frugal & Reverse Innovation for Harnessing Emerging Markets Potential - the Case of a Danish MNC

Unveröffentlicht / Preprint


Details zur Publikation

Autor(en): Agarwal N, Brem A, Dwivedi S
Jahr der Veröffentlichung: 2019


Abstract

In recent years, there has been a shift in the epicenter of innovation from developed to emerging markets. Western multinationals are increasingly harnessing the potential of emerging markets by setting up local subsidiaries and developing frugal and reverse innovations. This study is an attempt to explore this shift and investigate the process of development of these innovations using a case study analysis approach. The study analyzes the case of a technology-based Danish multinational (MNC) and explores how frugal innovations in India and China are developed. Based on nine interviews with leading R&D experts, the results provide evidence for the ongoing innovation shift and offer insights into the development of frugal products in local R&D projects. Growing traction towards reverse innovation, where MNCs are developing frugal products for global markets is also an important finding.


FAU-Autoren / FAU-Herausgeber

Agarwal, Nivedita Dr.
Lehrstuhl für Technologiemanagement


Autor(en) der externen Einrichtung(en)
University of Southern Denmark / Syddansk Universitet

Zuletzt aktualisiert 2018-21-12 um 09:55