Dr. Martin Leimbach



Organisation


Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing


Publications (Download BibTeX)


Fürst, A., Leimbach, M., & Prigge, J.-K. (2017). Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success. Journal of Marketing, 81(1), 59-82. https://dx.doi.org/10.1509/jm.14.0138
Fürst, A., & Leimbach, M. (2011). Der Zugang zum Kunden: Was bieten Multi-Channel-Vertriebssysteme? Mittelstand Wissen, 01.11, 8-11.
Fürst, A., & Leimbach, M. (2011). It's the integration, stupid. Acquisa : Dialogmarketing & E-Commerce, 02, 54-56.

Last updated on 2017-20-01 at 01:01

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