Innovation Marketing

Consumer Reactions to Products Developed in Collaboration with Non-Profit Organizations (2023) Mackintosh LA, Maier L, Voigt KI Conference contribution, Conference Contribution Profiting from Non-Profits? ​When and How Collaborating with NPOs in New Product Development Increases Consumer Preferences for Sustainable Products ​ (2022) Mackintosh LA, Maier L, Voigt KI Conference contribution, Conference Contribution How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments (2022) Maier L, Palcu J, Schreier M, Baccarella C, Voigt KI Conference contribution, Conference Contribution How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework (2022) Friedrich L, Maier L, Voigt KI Conference contribution, Conference Contribution How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework (2022) Friedrich L, Maier L, Voigt KI Conference contribution, Conference Contribution How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness (2021) Baccarella C, Maier L, Voigt KI Journal article For it is in Giving that We Receive: How and When a Firm’s Open Source Philosophy is Attractive for Consumers (2021) Maier L Conference contribution, Conference Contribution The Legitimization Effect of Crowdfunding Success: A Consumer Perspective (2021) Maier L, Baccarella C, Block J, Wagner T, Voigt KI Journal article, Original article For it is in Giving that We Receive: How and When a Firm’s Open Source Philosophy is Attractive for Consumers (2021) Maier L Conference contribution, Conference Contribution University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers (2021) Maier L, Schreier M, Baccarella C, Voigt KI Conference contribution, Conference Contribution