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All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function? (2021)
Fürst A, Pecornik N, Binder C
Journal article
Smart Meter-Angebote: Eine empirische Untersuchung von Kundenpräferenzen (2018)
Fürst A, Buß O, Weber V
Journal article
Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting (2018)
Prigge JK, Homburg C, Fürst A
Journal article