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Frugal Innovation
Overview
Publications
(36)
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Journal article
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A unified innovation approach to emerging markets: Imperatives to play and win the game (2014)
Agarwal N, Brem A, Grottke M
Conference contribution, Conference Contribution
Differences in New Product Development in Europe and Asia (2013)
Brem A, Wolfram P
Conference contribution, Conference Contribution
Do Frugal and Reverse Innovation Foster Sustainability? Introduction of a Conceptual Framework (2013)
Brem A, Ivens B
Journal article
Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China (2012)
Agarwal N, Brem A
Conference contribution, Original article
Keuper, F., Schunk, H. A. (Hrsg.): Internationalisierung deutscher Unternehmen: (Book Review) (2012)
Brem A, Wolfram P
Journal article
Learning from Failure: Case Insights into a UK-India Technology Transfer Project (2012)
Brem A, Moitra D
Book chapter / Article in edited volumes
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