Characterizing Value Co-Creation With AI-Enabled Non-Human Agents From The Perspective of Well-Being

Wilga M, Lugmair N, Schymanietz M, Roth A (2025)


Publication Type: Journal article

Publication year: 2025

Journal

Book Volume: 8

Pages Range: 135-154

Issue: 3-4

DOI: 10.5771/2511-8676-2024-3-4-135

Abstract

Non-human agents are Artificial Intelligence-

enabled technologies capable of adaptive actions,

which represent novel interaction partners for

human actors in service systems. This study anal

yses perceptions from value co-creation involving

non-human agents to explore how their integra

tion impacts well-being and how to shape well-

being in such interactions. The exploratory, qualita

tive research design encompasses a two-pronged

data collection approach in a living lab, consider

ing the perspectives of 35 beneficiaries and 42

service providers. Four interaction characteristics

impact well-being in value co-creation involving

non-human agents: (1) Interaction outcome, (2)

trust between interacting entities, (3) interaction

space and (4) capabilities of interacting entities.

Moreover, we outline resource integrating practices

that allow service system entities to shape well-

being. Our findings characterize AI-driven value co-

creation from a well-being perspective and refine

the nascent understanding of reciprocal interac

tions between humans and non-human agents in

value co-creation.

Authors with CRIS profile

How to cite

APA:

Wilga, M., Lugmair, N., Schymanietz, M., & Roth, A. (2024). Characterizing Value Co-Creation With AI-Enabled Non-Human Agents From The Perspective of Well-Being. Journal of Service Management Research, 8, 135-154. https://doi.org/10.5771/2511-8676-2024-3-4-135

MLA:

Wilga, Matthäus, et al. "Characterizing Value Co-Creation With AI-Enabled Non-Human Agents From The Perspective of Well-Being." Journal of Service Management Research 8 (2024): 135-154.

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