How to Design an Engaging Online Crowdsourcing Contest in Organizations? Lessons from a German Sportswear Company

Tang W, Zilker S, Al Ghadban M, Morschheuser B, Matzner M (2025)

Publication Type: Conference contribution

Publication year: 2025

Conference Proceedings Title: PACIS 2025 Proceedings

Event location: Kuala Lumpur MY

URI: https://aisel.aisnet.org/pacis2025/transform/transform/5/

Open Access Link: https://open.fau.de/bitstreams/d85eb3ca-21aa-4de8-b765-94a7ecc44a1f/download

Authors with CRIS profile

Willi Tang Lehrstuhl für Digital Industrial Service Systems Sandra Zilker Lehrstuhl für Digital Industrial Service Systems Mohammed Al Ghadban Lehrstuhl für Digital Industrial Service Systems Benedikt Morschheuser Assistant Professorship of Information Systems (Gamification) - endowed by adidas Martin Matzner Lehrstuhl für Digital Industrial Service Systems

How to cite

APA:

Tang, W., Zilker, S., Al Ghadban, M., Morschheuser, B., & Matzner, M. (2025). How to Design an Engaging Online Crowdsourcing Contest in Organizations? Lessons from a German Sportswear Company. In PACIS 2025 Proceedings. Kuala Lumpur, MY.

MLA:

Tang, Willi, et al. "How to Design an Engaging Online Crowdsourcing Contest in Organizations? Lessons from a German Sportswear Company." Proceedings of the Pacific Asia Conference on Information Systems (PACIS), Kuala Lumpur 2025.

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