Prof. Dr. Benedikt Morschheuser

Picture of Benedikt Morschheuser

Dr. Benedikt Morschheuser is an assistant professor of Information Systems at Friedrich-Alexander University Erlangen-Nürnberg (FAU). Endowed by adidas, he leads the chair on Gamification at the Institute of Information Systems (WIN).

Dr. Morschheuser received a diploma in Industrial Engineering & Management (Wirtschaftsingenieurwesen) in 2012 and in 2017 a Dr. rer. pol. from the Karlsruhe Institute of Technology. In 2021 he accepted a call from Friedrich-Alexander University Erlangen-Nürnberg and became assistant professor of Information Systems (Gamification) endowed by adidas.

His entire academic career has been conducted in close collaboration with the industry. From 2013 to 2014 he worked as a researcher at Leipzig University and investigated the future of banking as part of a research consortium of the German and Swiss finance industry. In 2014 he joined the Corporate Research of Robert Bosch GmbH to investigate the design of gamified systems and services. From 2017 to 2021, he has worked in the innovation department “Connected, Autonomous, Shared, and Electric mobility (CASE)” at Daimler AG and the digital transformation unit (Digital House) of Mercedes-Benz AG. In parallel, he worked as an associated researcher with research groups at the Karlsruhe Institute of Technology, the University of Mannheim, the University of St.Gallen and the Tampere University of Technology.

The research of Dr. Morschheuser focuses on designing interactive information systems and on optimizing the interaction between humans and information technologies. In particular, his passion is the increasingly penetration of technology, economy and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual- & augmented-reality, virtual goods, eSports or serious gaming. 

Dr. Morschheuser’s research aims to gain novel insights on designing more engaging, more meaningful, more human-centered, more effective, more collaborative, and more sustainable information systems and digital services. In particular, he investigates the design of gamified and motivational information systems and the effects of game design features on human motivation and behavior. 

His research is applied in various industries (e.g. automotive, banking, customer goods, healthcare, education ...) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.