How to gamify? A method for designing gamification

Morschheuser B, Hamari J, Werder K, Abe J (2017)

Publication Language: English

Publication Type: Conference contribution, Original article

Publication year: 2017

Pages Range: 1298−1307

Conference Proceedings Title: Proceedings of the 50th Hawaii International Conference on System Sciences

Event location: Big Island, HI US

ISBN: 9780998133102

URI: https://hdl.handle.net/10125/41308

DOI: 10.24251/HICSS.2017.155

Open Access Link: https://hdl.handle.net/10125/41308

Abstract

During recent years, gamification has become a popular method of enriching information technologies. Popular business analysts have made promising predictions about penetration of gamification, however, it has also been estimated that most gamification efforts will fail due to poor understanding of how gamification should be designed and implemented. Therefore, in this paper we seek to advance the understanding of best practices related to the gamification design process. We approach this research problem via a design science research approach; firstly, by synthesizing the current body of literature on gamification design methods and interviewing 25 gamification experts. Secondly, we develop a method for gamification design, based on the gathered knowledge. Finally, we conduct an evaluation of the method via interviews of 10 gamification experts. The results indicate that the developed method is comprehensive, complete and provides practical utility. We deliver a comprehensive overview of gamification guidelines and shed novel insights into the overall nature of the gamification development and design discourse.

Authors with CRIS profile

Benedikt Morschheuser

Additional Organisation(s)

Assistant Professorship of Information Systems (Gamification) - endowed by adidas

Involved external institutions

Karlsruhe Institute of Technology (KIT) DE Germany (DE) Universität Mannheim DE Germany (DE) University of Tampere (UTA) / Tampereen yliopisto (Tay) FI Finland (FI)

How to cite

APA:

Morschheuser, B., Hamari, J., Werder, K., & Abe, J. (2017). How to gamify? A method for designing gamification. In Tung X. Bui, R. H. Sprague Jr. (Eds.), Proceedings of the 50th Hawaii International Conference on System Sciences (pp. 1298−1307). Big Island, HI, US.

MLA:

Morschheuser, Benedikt, et al. "How to gamify? A method for designing gamification." Proceedings of the Hawaii International Conference on System Sciences 2017 (HICSS 2017), Big Island, HI Ed. Tung X. Bui, R. H. Sprague Jr., 2017. 1298−1307.

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