Increasing intranet usage through gamification – Insights from an experiment in the banking industry
Morschheuser B, Henzi C, Alt R (2015)
Publication Language: English
Publication Type: Conference contribution, Original article
Publication year: 2015
Publisher: IEEE
Pages Range: 635–642
Conference Proceedings Title: Proceedings of the 48th Hawaii International Conference on System Sciences
Event location: Kauai, HI
ISBN: 781479973675
URI: https://nbn-resolving.org/urn:nbn:de:bvb:29-opus4-178761
Open Access Link: https://nbn-resolving.org/urn:nbn:de:bvb:29-opus4-178761
Abstract
This paper applies gamification to leverage the use of information for information-intensive business tasks in the context of corporate intranets. It presents the results of an online experiment, which was conducted in the banking industry with 68 advisors from different institutes using a prototype of a corporate intranet. They indicate that adding gamification elements, such as ranking lists and points, positively influences the quantitative (time spent, articles read) and qualitative (time per article, percentage of correct answers) usage of the intranet for knowledge acquisition.
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Switzerland (CH)
Germany (DE)How to cite
APA:
Morschheuser, B., Henzi, C., & Alt, R. (2015). Increasing intranet usage through gamification – Insights from an experiment in the banking industry. In Tung X. Bui, Ralph H. Sprague Jr. (Eds.), Proceedings of the 48th Hawaii International Conference on System Sciences (pp. 635–642). Kauai, HI, US: IEEE.
MLA:
Morschheuser, Benedikt, Christian Henzi, and Rainer Alt. "Increasing intranet usage through gamification – Insights from an experiment in the banking industry." Proceedings of the Hawaii International Conference on System Sciences 2015 (HICSS 2015), Kauai, HI Ed. Tung X. Bui, Ralph H. Sprague Jr., IEEE, 2015. 635–642.
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