Designing cooperative gamification: Conceptualization and prototypical implementation

Morschheuser B, Maedche A, Walter D (2017)

Publication Language: English

Publication Type: Conference contribution, Original article

Publication year: 2017

Publisher: Association for Computing Machinery

Pages Range: 2410−2421

Conference Proceedings Title: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing

Event location: Portland, Oregon US

ISBN: 9781450343350

URI: https://opus4.kobv.de/opus4-fau/frontdoor/index/index/docId/17445

DOI: 10.1145/2998181.2998272

Open Access Link: https://nbn-resolving.org/urn:nbn:de:bvb:29-opus4-174450

Abstract

Organizations deploy gamification in CSCW systems to enhance motivation and behavioral outcomes of users. However, gamification approaches often cause competition between users, which might be inappropriate for working environments that seek cooperation. Drawing on the social interdependence theory, this paper provides a classification for gamification features and insights about the design of cooperative gamification. Using the example of an innova-tion community of a German engineering company, we present the design of a cooperative gamification approach and results from a first experimental evaluation. The findings indicate that the developed gamification approach has positive effects on perceived enjoyment and the intention towards knowledge sharing in the considered innovation community. Besides our conceptual contribu-tion, our findings suggest that cooperative gamification may be beneficial for cooperative working environments and represents a promising field for future research.

Authors with CRIS profile

Benedikt Morschheuser

Additional Organisation(s)

Assistant Professorship of Information Systems (Gamification) - endowed by adidas

Involved external institutions

Robert Bosch GmbH DE Germany (DE) Karlsruhe Institute of Technology (KIT) DE Germany (DE)

How to cite

APA:

Morschheuser, B., Maedche, A., & Walter, D. (2017). Designing cooperative gamification: Conceptualization and prototypical implementation. In Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing (pp. 2410−2421). Portland, Oregon, US: Association for Computing Machinery.

MLA:

Morschheuser, Benedikt, Alexander Maedche, and Dominic Walter. "Designing cooperative gamification: Conceptualization and prototypical implementation." Proceedings of the CSCW '17: Computer Supported Cooperative Work and Social Computing, Portland, Oregon Association for Computing Machinery, 2017. 2410−2421.

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