On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations

Homburg C, Fürst A, Koschate N (2010)

Publication Language: German

Publication Type: Journal article

Publication year: 2010

Journal

Journal of the Academy of Marketing Science SAGE Publications (UK and US) / Springer Verlag (Germany)

Publisher: SAGE Publications (UK and US) / Springer Verlag (Germany)

Book Volume: 38

Pages Range: 265-287

Journal Issue: 3

DOI: 10.1007/s11747-009-0172-y

Authors with CRIS profile

Andreas Fürst Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing Nicole Koschate-Fischer GfK-Lehrstuhl für Marketing Intelligence

Involved external institutions

Universität Mannheim DE Germany (DE)

How to cite

APA:

Homburg, C., Fürst, A., & Koschate, N. (2010). On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations. Journal of the Academy of Marketing Science, 38(3), 265-287. https://doi.org/10.1007/s11747-009-0172-y

MLA:

Homburg, Christian, Andreas Fürst, and Nicole Koschate. "On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations." Journal of the Academy of Marketing Science 38.3 (2010): 265-287.

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