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Jennifer Liebetrau
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GfK-Lehrstuhl für Marketing Intelligence
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Stichwortbeitrag "awareness set", "cause-related marketing, "cobranding", "consideration set", "corporate social responsibility", "lead user", "Marktsegmentierung", "Positionierung", "Präferenzbildung", "processed set" (2019)
Koschate-Fischer N, Liebetrau J, Wolframm C
Book chapter / Article in edited volumes