Christiane Wolframm

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GfK-Lehrstuhl für Marketing Intelligence
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Stichwortbeitrag "awareness set", "cause-related marketing, "cobranding", "consideration set", "corporate social responsibility", "lead user", "Marktsegmentierung", "Positionierung", "Präferenzbildung", "processed set" (2019) Koschate-Fischer N, Liebetrau J, Wolframm C Book chapter / Article in edited volumes Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung" (2014) Koschate-Fischer N, Wolframm C Book chapter / Article in edited volumes