Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Germanen Sportwagenherstellers (2013) Scheiner C, Mähler B, Baccarella C, Voigt KI Conference contribution Thinking Patterns and Intuition in the Technology Identification and Evaluation (2012) Scheiner C, Baccarella C, Bessant J, Voigt KI Conference contribution The analysis and evaluation of established roadmaps as a way to detect future trends - the case of embedded systems in Germany (2012) Voigt KI, Ixmeier J, Grünberg A, Baccarella C Conference contribution Contract research as a part of new product development (2012) von Zimmermann M, Engel S, Baccarella C, Voigt KI Conference contribution, Conference Contribution The effects of market and service-orientation on the success of solution providers in the German manufacturing sector (2012) Voigt KI, Wassmus A, Baccarella C, Engel S Conference contribution Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept (2012) Mürling S, Voigt KI, Baccarella C, Scheiner C Conference contribution Die Kommunikation disruptiver Innovationen – ein phasenspezifischer Ansatz (2011) Seitz U, Scheiner C, Baccarella C, Voigt KI Conference contribution Innovation management and marketing in the high-tech sector: A content analysis of advertisements (2011) Gerhard D, Brem A, Baccarella C, Voigt KI Journal article The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies (2011) Voigt KI, Baccarella C, Wassmus A, Meissner O Conference contribution Advertising for high-technology products in the product launch phase – A content-analysis (2010) Voigt KI, Baccarella C, Gerhard D Conference contribution