Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era (2016) Trefzger TF, Baccarella C, Scheiner C, Voigt KI Conference contribution Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands (2016) Baccarella C, Scheiner C, Trefzger TF, Voigt KI Journal article, Original article Organisational and individual unlearning in identification and evaluation of technologies (2016) Scheiner C, Baccarella C, Feller N, Voigt KI, Bessant J Journal article, Original article Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs. (2016) Krämer K, Scheiner C, Baccarella C Conference contribution Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text (2016) Trefzger TF, Baccarella C, Voigt KI Conference contribution Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs (2016) Scheiner C, Krämer K, Baccarella C Journal article Why Gamification Fights Evil (2015) Scheiner C, Baccarella C, Krämer K, Bessant J, Voigt KI Conference contribution Organizational and Individual Unlearning in Identification and Evaluation of Technologies (2015) Scheiner C, Feller N, Baccarella C, Bessant J, Voigt KI Conference contribution Moral Disengagement in Idea Competitions – The Dark Side of Participation (2015) Scheiner C, Baccarella C, Krämer K, Voigt KI Conference contribution Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles (2015) Scheiner C, Baccarella C, Trefzger TF, Voigt KI Conference contribution